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When Exos rebranded from Athletes' Performance, it was more than just a name change; it was about adopting a new identity that they could grow into as they expanded into the world-renowned brand they are today.
_PROJECT
Exos Visual Identity System & Brand Book
_DATE
Summer 2018
_MY ROLE
Creative Direction
Art Direction
Visual Design
As Head of Creative for the Exos marketing team, I led the charge in creating the new VIS, as well as designing the new brand book. From there, I was responsible for disseminating the new look and feel across the company, from our apps and websites, to our physical spaces, experiences and printed marketing materials.
A Quest to Automate Success Stories Uncovers Amazing Customer Insights
CREATING THE EXOS
VISUAL IDENTITY SYSTEM
& BRAND BOOK
CREATING THE EXOS
VISUAL IDENTITY SYSTEM
& BRAND BOOK
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