DESIGNING A WELLNESS APP
FOR EMPLOYEES OF GOOGLE
DESIGNING
A WELLNESS APP
FOR GOOGLE
CRAFTING THE EXOS JOURNEY APP
FOR EMPLOYEES OF FORTUNE 100 COMPANIES
CRAFTING THE EXOS JOURNEY APP
FOR EMPLOYEES OF GOOGLE, INTEL, ADIDAS, & MORE
EXOS Journey is a multi-platform digital experience designed specifically to improve the health and wellness of the employees of Fortune 100 Companies, like Google. By following small steps and simple actions, users can feel better, perform better, and get more out of life.
I was tasked with redesigning the digital experience.
_PROJECT
Exos Journey Wellness App
for Google
_DATE
June 2018
_MY ROLE
Product Design
UX / UI Design
Prototyping
Creative Direction
Through user research, I learned that our corporate populations often prioritized everything else over their own health, leading to sedentary lifestyles, poor nutrition, and an overall need for wellness education and the motivation to make changes to their daily routines.
UNDERSTANDING THE CURRENT STATE
My initial assessment of the early EXOS Journey experience revealed a product that started as a quick prototype, but quickly became a foundational offering for our corporate clients.
The goal was to encourage healthier lifestyles for corporate populations. The real challenge, however, was the secondary goal: to help these corporations negotiate better health insurance rates by proving their employees' improved wellness.
LEARN _ESTABLISH THE BASELINE
LEARN _
STEP 1
To address the needs of a population buried in work and unhealthy habits, I partnered with the talented SMEs from the Exos Performance Innovation Team to design the app experience.
We created an initial assessment quiz to inform the tailored user experience. Based on the user's unique profile, the app would create an science-based educational content experience, including prescriptive behavior change tasks, personalized movement routines, nutrition, mindset and recovery advice.
DESIGN _CRAFT THE SOLUTION
DESIGN
STEP 2
Thanks to the exploratory nature of EXOS's corporate clients, we launched Journey to immediate test groups across the employee populations. Quick feedback loops helped us identify critical areas for improvement.
A significant discovery from this iterative testing was a bottleneck at registration – users were hesitant to even to begin the journey, avoiding the initial registration process. Addressing the onboarding process became the priority.
DELIVER _LAUNCHING & LEARNING
DELIVER
STEP 3
Those who did sign up for Journey were finding it tough to know what to do after registration. To help them find their way, we decided to create an onboarding "helper" video that would play after the registration flow. This video would persuade them to create a user profile by highlighting the tailored content experience.
REFINE _ITERATE & EVOLVE
REFINE
STEP 4
The following frames illustrate the creative direction for the UX helper video, including the creative concept, storyboards, art direction, casting and location details.
IMPROVING ONBOARDING FOR NEW USERS
After implementing the onboarding video, we saw a significant uptick in profile creations. This one small adjustment was a huge step forward, getting users into the behavior change programming, allowing us to learn more and improve the experience.
With a continued commitment to the evolution of the app, we successfully launched across all of Exos's corporate clients, including Google, Intel and Adidas.
REFLECT
REFLECT
Early testing highlighted a crucial need for inclusivity in our workout designs, particularly for older users. Responding swiftly, I integrated modification videos into workout sessions, ensuring accessibility and continued engagement for a broader user demographic.
